Design and marketing focus sees two new senior hires

Leeds-based technology consultancy Axiologik has made a double appointment.

Joining as head of design, Andy Ireland is a former graphic designer who most recently worked for Siemens PLM Software as a lead service designer, introducing, educating and building out service design and user centred design.

At Axiologik, Ireland will set up the design practice so that the team can start to offer these services directly to clients. Previously, the business has overseen the design process, but generally collaborates with partners to complete the project.

Joining as head of marketing, Rachel Mcelroy, has worked in the technology sector for over a decade and was previously at Cloud Gateway. She is part of the Yorkshire board of the Certified Institute of Marketing (CIM) as vice chair of comms.

Ben Davison, co-founder of Axiologik, said: "The hire of Andy and Rachel into the business allows us to increase our service offering to customers and build on communicating our value proposition and the Axiologik brand.

"They share our vision for focusing on what matters for our customers which enables us to keep supporting them to evolve to be the best version of themselves. Strategy and execution at speed has never been more critical to navigate challenging climates and the demand for digital delivery of services."

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